TRIDENT UNWRAPPED MUSICAL CHAIRS – WESTFIELD CENTRE
A large day of fun, promoted by Capital Radio, in which 100 x Trident Unwrapped fold-up chairs were placed all over London, each featuring an invitation in a gold envelope. At the same time an additional 200 x chairs were arranged at the Westfield Shopping Centre in the shape of a giant “B” for Beyonce. The ensuing game of Musical Chairs at the Westfield Atrium attracted a massive crowd, with many people having carried fold-up chairs across town to be there. The event was (quite literally) a smash, and allowed us to give away masses of tickets to Beyonce in November. Video – by Stitchthis Prods – went up overnight.
(client: Pretty Green)
Remembering Pink Street (June 1998)
Sympathy for Ledbury
Whilst having every sympathy for the owners of the Prince of Wales Pub in Ledbury, which was painted pink overnight by vandals, let’s remember with joy the spectacle in 1998 of Ash Street in Salford turning pink in honour of Barbie. We were there! (whoever had the idea).
Frank the Banker
Well done to “Frank the Banker” for making it into the news today (see The Sun’s website). He claims to be a retired banker and was recently filmed giving £10 and £5 notes to bemused shoppers in Liverpool. No sign of product placement so it’s conceivable that he’s genuinely trying to give bankers a good name. Giving money away is still a pretty good premise for any PR stunt. Our experience of doing the same last year (moneysupermarket.com) not only produced great coverage, but was surprisingly cost effective – our performers only managed to give away half their money.
118 118 is back!
Our runners were back with some Ghostbusters action this morning; running, singing and dancing their way around the London Underground, with Ray Parker Jnr. The public’s love of this brand’s moustachioed characters is a constant source of joy
(client: Resonate).