WISPA GOLD – CARLISLE
A convenience store in Carlisle today became the scene of much drama, including Ministers in skimpy gold dresses, a gold balloon arch and an over-excited shopkeeper (Billy Bone, pictured) in a gold sequin suit. This shop was the very first in the whole of the UK to sell a Wispa Gold. Oh yes indeedy.
(client: Red Consultancy)
Mr Bone, who owns five Foreways stores in Carlisle, said: “It created a party atmosphere – a golden atmosphere.”
TK MAXX – TOOTING
TK Maxx stores are shooting up all over the place and we’ve been on the scene to ensure maximum fun. This week it’s Tooting.
(client: Zone Outdoor)
TRIDENT UNWRAPPED MUSICAL CHAIRS – WESTFIELD CENTRE
A large day of fun, promoted by Capital Radio, in which 100 x Trident Unwrapped fold-up chairs were placed all over London, each featuring an invitation in a gold envelope. At the same time an additional 200 x chairs were arranged at the Westfield Shopping Centre in the shape of a giant “B” for Beyonce. The ensuing game of Musical Chairs at the Westfield Atrium attracted a massive crowd, with many people having carried fold-up chairs across town to be there. The event was (quite literally) a smash, and allowed us to give away masses of tickets to Beyonce in November. Video – by Stitchthis Prods – went up overnight.
(client: Pretty Green)
TALK TALK PUT-POCKETING – LONDON
This initiative was launched with Talk Talk yesterday, turning pickpocketing on its head by using ex-pickpockets to secretly put money (ranging from £5-£20 notes) into pockets and handbags without people noticing. A team of 20 specialist “put-pockets” has been assembled nationwide, to prove that companies can still give something back to Britons, with no strings attached. Talk Talk have dedicated £100,000 to “put-pockets” across the country in the next three months; and we filmed former pickpocket, Chris Fitch – now TalkTalk Head of Put-Pocketing – with his colleagues, in action…
(client: Resonate)
BAHAMAS ISDN DAY – MOF STUDIO
Following our Bahamas guerrilla towel activity in June (see below), we welcomed Timothy Dodd – the Bahamas’ Special Envoy to the Miss Universe pageant – into the MOF Studio today, for a packed schedule of interviews arranged by PR Minister Ciro. Timothy completed 16 very entertaining chats before heading off to the Caribbean to fly the flag for British entry Clair Cooper.
(client: Fox Kalomaski)
Timothy Dodd, Bahamas Special Envoy, with Miss Universe UK Clair Cooper and companions.
ROBINSONS SEARCH FOR A STAR – TOUR
Drinks brand Robinsons is offering youngsters the chance to shine alongside pantomime stars like Joanna Page, Kara Tointon and Joe Swash (pictured below) in the country’s biggest seasonal shows. “The Search for a Star” competition invites children between the ages of 6 and 16 to audition for a part – and our Ministry Pantomime Dames, equipped with their own mini-theatre, are camping it up something rotten, targetting a couple of cities each day…to be appearing at a location near you soon (oh yes they are!)
(client: Hill and Knowlton)
MOF Panto Dames with Joe Swash and pals