MUSCLE BEACH UK

There may have been blizzard conditions over the River Thames early this morning, but that didn’t stop the fun as we helped Taylor Herring create an al fresco gym on the South Bank.  The creation of Muscle Beach UK – with the help of a very brave pair of superfit models, Rob and Rebecca – was designed to illustrate that unused gym equipment has been cited as the biggest source of household clutter by 25% of the British population, as revealed by new TV show “Gutted” on HOME.

(Client: Taylor Herring)

Muscle Beach UK