SWEETEST PASS THE PARCEL… EVER!
Festival-goers at Ben & Jerry’s ‘Nuts About Fairtrade’ Sundae kicked off the World’s biggest Pass the Parcel game yesterday. Designed, built and wrapped by Ministers, the parcel was introduced by a team of our performers before being launched into the audience….and then on towards the social media stratosphere. The massive parcel, which measured 2.1m x 2.1m x 2.1m and weighed a hefty 40kgs, was passed between the 12,500 flavour fans at the event on Clapham Common, London…and it will now be passed around the Ben & Jerry’s herd on Facebook via an online app: www.facebook.com/benjerryuk – they need YOU to help break the record!
As always, this event was HUGE fun; and in addition to the giant parcel (pictured below), we were once again proud to provide a varied line-up of performers ranging from pantomime cows and toe wrestlers to giant walnuts and Air Guitar Heroes.
(client: Mischief PR)
Pass the parcel, dudes
CHEVVY PANTOMIME
In order to demonstrate how much space there is in a Chevrolet Captiva, we have created a pantomime theatre in one! Two MOF perfomers will be touring the UK this weekend, hitting 4 x cities with their own pocket version of Cinderella.
(client: Mischief PR)
Red Faction Guerrilla – Car Smash
Yesterday morning was smashing. To promote new destructive computer game “Red Faction Guerrilla”, and accompanied by PA, we parked up at Tower Bridge and then the London Eye where Ministers James and Jenna let rip with a sledgehammer. Both films up on YouTube by 7am today – see below for URLs.
(client: Mischief PR)
See both Red Faction Guerrilla virals at: Tower BridgeLondon Eye
World’s Biggest Bed Jump
Worlds biggest bed jump on worlds biggest bed...London today
Pyjama-clad Ministry of Fun ‘jumpers’ bounce on a giant bed in Covent Garden.
The enormous bed was one of four set up in London, Shanghai, Paris and New York for a cross-continental bed jump lasting 16 hours and attracting thousands of people across the continents.
(client: Mischief PR)